M4: Learner Manual

When providing information to the community about the organisation’s activities it is important to give people all the information they need to be able to decide whether or not they want to be involved or engaged with its services.

How organisations communicate makes a difference to the way people feel. The language used must be familiar to the people being engaged with so that they feel comfortable

It is useful for an organisation to take the time to establish protocols or guidelines for Board members, staff, volunteers or anyone representing the organisation. This will maintain a level of consistency and add value in the promotion of any of the organisation’s activities.

Think about ways of getting information to the target audience for the organisation. The organisation needs to consider all the usual means of communication. These include:

·       Letters in the post / newsletters.

·       Email and telephone calls.

·       Social media.

·       Face to face conversations.

·       Posters or notices pinned up around the community.

·       Announcement on radio.

·       Announcement at other meetings.

·       Advertisements in newspapers.

·       Flyers in the post or delivered by hand.