13. Giving and Receiving Feedback

13.2. Giving Effective Feedback

Prioritise your ideas. Limit your feedback to the most important issues. Consider the feedback’s potential value to the receiver and how you would respond – could you act on the feedback? Also, too much feedback provided at a single time can be overwhelming to the recipient.

  • Concentrate on the behaviour, not the person - One strategy is to open by stating the behaviour in question, then describing how you feel about it and ending with what you want. This model enables you to avoid sounding accusatory by using “I” and focusing on behaviours, instead of assumed interpretations. Example: “I haven’t seen you in class in for a week. I’m worried that you are missing important information. Can we meet soon to discuss it?”
    Instead of: “You obviously don’t care about this course!”
  • Balance the content - It is important to provide the recipient with balanced feedback regarding their strengths and their opportunities for growth. Providing feedback on strengths acts to identify and reinforce the learning, skills and behaviours that the recipient should continue engaging in. Providing feedback on opportunities for growth and improvement with actionable and tangible methods of implementation enables the recipient to make necessary changes. 
  • Be specific- Avoid general comments that may be of limited use to the receiver. Try to include examples to illustrate your statement. Also offering alternatives rather than just giving advice allows the receiver to decide what to do with your feedback.
  • Be realistic  - Feedback should focus on what can be changed. It is useless and frustrating for recipients to get comments on something over which they have no control. Also, remember to avoid using the words “always” and “never.” People’s behaviour is rarely that consistent.
  • Own the feedback- When offering evaluative comments, use the pronoun “I” rather than “they” or “one,” which would imply that your opinion is universally agreed on. Remember that feedback is merely your opinion.
  • Be timely- Seek an appropriate time to communicate your feedback. Being prompt is key since feedback loses its impact if delayed too long. Delayed feedback can also cause feelings of guilt and resentment in the recipient if the opportunity for improvement has passed. If your feedback is primarily negative, take time to prepare what you will say or write.
  • Offer continuing support- Feedback should be a continuous process, not a one-time event. After offering feedback, make a conscious effort to follow up. Let recipients know you are available if they have questions, and, if appropriate, ask for another opportunity to provide more feedback in the future.[1]